Top 50 Google Analytics Interview Questions And Answers

1. What is Google Analytics?

Google Analytics is a web analytic tool offered by Google so that people can track the performance of their website. It helps in tracking the number of users visited on the website, how much time did they spend, bounce back rate, and many more.

2. What is the session?

The session can be defined as the number of interactions done in a particular frame of time, the default time is set to 30 minutes which means if the user is inactive for 30 minutes then the session is destroyed, however, if he/she returns under those 30 minutes then it is counted as original session.

3. What is the meaning of conversion in Google Analytics?

Conversion can be described as any successful completion of a process or a funnel. For example, a user is redirected to your website and is browsing but isn’t buying anything then the conversion rate for that user is zero. Whereas another user is redirected and passed through the same funnel and he/she buys the product then the conversion is successful.

4. What is the bounce rate?

Bounce back rate can define the number of users that exit your website while it was loading. It mostly happens due to high page loading speed.

5. What are the top channels used by Google Analytics to track your traffic?

• Organic
• Direct
• Paid
• Email
• Referral
• Social
• Others

6. What is Exit Rate?

The percentage of exits that happened from a particular page or some selected pages. Exit rate can be found by visiting these options

Behavior ->site content ->Exit pages.

7. What are Filters in GA?

In GA, filters are used to divide the data into smaller groups. They are configured in views for a property. You can easily filter out the required data and can remove the unnecessary result. They can be generated at two-level – Account and View.

8. Can you access the private information of users through GA?

No, you cannot access the private information of the users. You only have access to the information that is allowed by them or submitted by them.

9. How do you know where users are clicking the most on the website?

With the help of tools and extensions, you can find out where users are clicking the most on your website. Extension line In page analytics and click map tool helps you to track the engagement on your web pages. The most clicked places are shown as red and the least one is shown in blue.

10. What are cookies?

Cookies are a piece of information that is stored in the client-side browser and is attached at the head of HTTP request whenever a user clicks on an internal weblink of a website. Cookies are automatically stored by browsers to give an easy experience to users, however, you can disable the cookie storing feature or can delete it on a regular basis.

11. How to Create a goal in GA?

A goal in GA can be created by following these 3 steps:-

1. Click on Admin in the navigation bar.
2. Click on Goals underneath View.
3. Click on +New Goal.
4. What is a site search in GA?

The site search button allows users to search the content inside a website. The site search reports store all the search queries and keywords that are searched by users. Later on, this report can be accessed and can be analyzed and understood what people are looking for. This type of report is beneficial for e-commerce website owners.

13. What are Pageviews in GA?

A page view is nothing but a metric that shows how much time a page is reloaded, browsed, clicked or visited. Repeated views of a particular are included in this report or bar.

14. Name some reports in GA.

• Real-time reports
• Audience reports
• Conversion reports
• Acquisition reports
• Behavior reports

15. What is the term ‘Cohort’ in GA?

A cohort is a group of users who share a similar interest or are looking for the same content at the same hour. Cohort analysis is the process of comparing different groups and drawing a pattern that helps you in understanding what subtype of your content is performing well and what it isn’t. It also helps you analyse the growth of your business.

16. Why does my business need to use Google Analytics?

GA helps you to find the strongest and weakest parts of your website. You can track the number of visitors, how much time they spend, what actions did they performed, etc. and by using this information you create a strategy for the future. Also, you can see where your website is lagging, it could be because of multiple reasons for example- high page loading speed, broken links, orphan links, etc.

17. What can be tracked with Google Analytics?

Almost every action that users perform on a website can be tracked. You can track backlinks, internal links or ad clicks hit by a user. You can also check the session timing, cohort and many other factors using GA.

18. The most important Google ranking factors are:

Page loading speed.

Easy Graphical User Interface.

Domain authority.

Fresh and grammatically correct content.

Backlinks.

Social Media presence.

Quality content.

Low Bounce back rate.

SSL certificate.

19. Where can I learn more about Google Analytics?

Google has published their courses free of cost through which people can easily understand the working and components of GA. There are many other resources available free and paid both by which anyone can grab the knowledge.

20. What are some benefits of GA?

Analyze User Behavior.

Tracks your traffic.

Helps you in creating goals and strategies.

Helps you in finding the pros and cons of your website.

Customized reports.

Keeps an eye on your competition.

Discover Your Target Audience.

21. What is the role of KPI in GA?

KPI stands for Key Performance Indicator and the role of KPI is to help the website owner in tracking and evaluating the performance of the website on the basis of some definite objectives or goals. It tells you all the actions performed by a user after visiting the website.

22. Explain events in GA?

Events are used to track users interactions done on the page. The interactions are clicking a button, weblink, ad, download, submission links and many more. The event tracking process helps you in analyzing what part of the website brings more user interactions. Event tracking can yield information about the average session time, based on specific parameters etc.

23. What is the function of KPI?

KPI’s are used for assisting in marketing to analyze the website on the basis of different values.

Some of the KPI’s are-:

• Users
• Bounce back rate.
• Average session duration
• Conversion rate

24. How to identify the top or trending pages of my website using GA?

Steps to check most visited pages-

• Login to your GA account and go to the dashboard.
• Click on the left-hand side panel and click on the button behaviour.
• Now you will see a sub list, click on Site Content.
• Click the All Pages button.
• Now you will see the most viewed pages of your website.

25. Can we change the data after GA has collected it?

Yes, the data can be changed or replaced even after Google Analytics has collected it.

26. What are the goals in GA?

A goal is used for tracking the user’s interactions on the website. The goal helps you in understanding how your funnel is performing. It tells you how a user is redirecting to your website internally.

27. Can goals be deleted once created?

No, goals once created cannot be destroyed, however, they can be stopped.

28. Can we divide the users on the basis of devices?

Yes, the users can be divided based on their devices by using audience reports.

Audience->Mobile->Devices

29. Can Google AdSense campaigns be tracked using GA?

The publisher tab helps you in connecting your Google Analytics with your Google AdSense account.

30. Define Pageviews.

Pageviews in simple can be defined as the number of times a page is loaded in a browser. One reload is counted as one Pageview. To find a pageview for a particular webpage all you have to do is to visit your GA dashboard and then click on the left sidebar menu and click on Behavior->Site content->All Pages.

31. What is RPC?

RPC stands for revenue per click, it is a metric available which helps you in determining the value of every click made. RPC helps you understand the keywords which are performing well for your website. This metric is much useful for those who avail paid advertisement facility as it gives you the information about the keywords you are investing in.

32. What is Inpage Analytics?

In-page analytics is a Google Chrome extension that is used to display some data

33. Why CPM, CPC and CPV bidding is important?

CPC – Cost per click. Formula – Total clicks/ Number of Clicks

CPM- Cost per thousand. Formula – (Total money spend/ Number of impressions)* 1000

CPV – Cost per view. Formula- Total money spend/Number of views.

34. What is the size limit of a URL?

1024 characters.

 

35. What is Real-time data in GA?

This tool helps you in analyzing the current traffic on your device. The number of users browsing, clicking, leaving each second.

36. How to check what countries your users are visiting from?

GA provides many statistics that help you in analyzing the report, checking location is one of them. You can find the location of your users through the navigation

Audience -> Geo -> Location

37. How to check events?

To check events you have to navigate through

• Login in GA. Move to your view.
• Go to behavior.
• Clicks on events.

38. What are the components of event tracking?

• Categories
• Labels
• Actions

39. Explain behavior flow reports in GA?

The name defines itself pretty much, behavior report is used to analyze the behavior of the users. The path they navigate through helps you in categorizing and adjusting the pros and cons of the website. You can try multiple things and can add components to make the

users pass through the funnel.

40. What is remarketing?

Remarketing is the process of showing ads to the visitors who have once visited the website but are not converted to potential customers for now. A user can be at any stage of the purchasing cycle. For example, he may have just visited the website or only the payment portion is left. Google AdWords remarketing campaigns are available in both modes i.e., search and display.

41. How to distinguish organic and paid keywords that are sending traffic?

We can distinguish them by using a keyword column, which displays the traffic is generated by paid ads. We can easily identify them by navigating to the keyword section.

42. Explain the category in GA?

A category is a type of variable which you pass to check the related objects to analyze them. A category is used for filtration of data for example in YouTube which searching for a video you can assign a particular category so that the results that come should be related to it.

43. What are the top traffic channel that GA can track?

• Organic
• Paid/Advertisement
• Referral
• Social Media

44. What is Segment?

Segments are parts of your statistics. There are used to understand and purify the data so that we can examine the current trends. For example, if your website has stopped receiving traffic then using segment you can identify from what part of the country is showing less response than before. After that, you can examine the reason and can easily fix it.

Types of segments are-:

• User subsets
• Session subsets
• Number of hit subsets

45. Mention some Default attribution model?

• Last interaction
• Initial interaction
• Last click
• Last Ad click
• Linear

46. What is a site speed report?

It tells you about the loading speed of your website, like how quickly it loads, does it faces any delay. As we know a slow website can harm your SEO ranking because it results in a high bounce back rate with no events performed.

By using a site report you can easily analyze the

• Page loading time.
• Execution time for a click.

47. What is benchmarking?

It is a tool that helps in correlating the performance of your site and the industry. The motive of benchmarking is to find out the weaklings of your website by analyzing with other sites. It compares the site with multiple parameters.

The data you can compare is-:

• Bounce back rate.
• Session Duration.
• Average session time.
• Pageviews.

To see benchmarking reports you can navigate through

View -> Reports -> Audience -> Benchmarking

48. What is CTR in GA?

CTR can be defined as the ratio of the number of clicks on a particular link to the number of users who viewed the mail, or some backlinks. It helps you in calculating the quality and success of your advertisement.

CTR = Number of clicks/Number of views

 

49. What are funnels?

A funnel is nothing but a series of actions that a user needs to go through so that you can achieve your website goal. For example, a user being redirected from Instagram to your website then proceeds to fill the form with their email and name(so that you can add them to your newsletter and email leads list) and then proceeds to move the content or language of the website.

50. What are the most important factors that should be analyzed using GA?

Behavior- it helps you understand what actions users perform after visiting your website. Like what part of the webpage they get more engaged in and the least engaged part. How much time do they stay on the site?

Bounce back rate- this metric helps you find the number of users who visited your website but didn’t perform the action and left. A high bounce rate indicates that there is some technical problem on the site.

Average time and session on a webpage- This metric shows you the number of time users was spending on the webpage and how good was the user experience.

Also Read- What is SEO And Why It Is Important In 2022?