What is Off-Page SEO (Off-Page Search Engine Optimization)
Off-Page SEO techniques refers to the actions done outside the website to build brand authority and to increase the overall SEO. In simple terms, off-page SEO indicates to search engines what others think about the website. Factor such as backlinks, social media presence are used to build the public image of the website.
Top 10 Off-Page SEO Techniques
1. Building Shareable Content
Unique and relevant content is the best practice to increase Search Engine Optimization. Building shareable content is an excellent way to generate organic reach and generate backlinks. Always try to post the updated and true content, fabricating anything for fast reach can backfire and can result in instant fall of SEO of your website so make sure to avoid duplicate content, keyword stuffing, etc. otherwise it will make it much worse.
2. Influencer Outreach
If you have a product that offers the best for the community and is shareable then don’t be shy approaching influencers related to that niche. Help them understand the details of the product and ask them to promote it for you. If the proper is genuine then the influencers can easily redirect users to your websites.
3. Guest Posting
Many websites offer guest posting for anyone. You just need to research the topic and write an excellent piece of content. Try to provide relevant and engaging content instead of spamming backlinks. Guest posting also helps in sending the message that you do care about others by writing posts on websites other than yours.
4. Social Media Engagement
Off-page SEO also includes social media involvement. We can’t deny the fact that social media is a great source of reach and leads when used effectively. Social media also increase the brand value of the business and do increases the overall SEO of a business. Facebook, Instagram, Pinterest are the trend nowadays, the algorithm of these apps knows how to increase engagement and to provide the most relevant posts to the users. Many businesses have built their brand value by following the trend and engaging the users with it, resulting in rocket speed traffic to the website.
| Here Are Some Top Social Networking Sites | ||
|---|---|---|
| Social Networking Sites | DA | PA |
| http://www.linkedin.com | 98 | 99 |
| https://www.facebook.com | 96 | 100 |
| http://www.twitter.com | 96 | 100 |
| https://www.pinterest.com | 94 | 96 |
| https://www.instagram.com | 93 | 100 |
| https://www.snapchat.com | 91 | 74 |
| https://www.reddit.com | 91 | 90 |
| https://www.tumblr.com | 85 | 100 |
| https://ask.fm | 90 | 71 |
| https://www.flickr.com/ | 91 | 95 |
| https://digg.com | 92 | 82 |
| https://www.viber.com/en/ | 84 | 73 |
| https://www.wechat.com/en/ | 83 | 73 |
| https://www.bizsugar.com/ | 54 | 60 |
| https://mix.com | 78 | 61 |
5. Blog Directory Submission
Directory submission method is used for link building by submission of web links and URLs under a specific category in web directory sites, using this method we can easily receive backlinks from trustworthy sources. This type of method takes a while to show results but it is beneficial in long run.
6. Question and Answer
The best and effective way to get high traffic is by solving the queries of the users. You can answer them through social media sites, PR question and answer sites and search regarding your niche. Helping them understand your niche can bring immediate and effective results. There are many websites Such as Quora, that are known for the best solutions.
7. Video Submission
Video submission is also a great source of off-page SEO. Video submission is a great way to show the enthusiasm and quality of your product. By this means you can easily help the user to understand your product or service. If you want to make your videos popular then you can straight dive into video submission websites and post your videos under a specific category related to your niche and fill in the necessary details such as URL, tags, web link, etc. Usually, the PR of videos is higher than others and they can be a great source of backlinks.
8. Image Submission
There are many image-sharing sites on which you can submit the images with proper meta and title tags. Sharing images helps you to create a bond with the user they can ask queries by commenting under the post and can show their interest and engagement regarding that by which you can easily filter out the target audience. Your images can also appear under the section of images in Google which can result in massive backlinks and traffic to your website.
10. Forum Posting
Forum posting site is nothing but a place where users can have discussion and debate. A meaningful forum posting can yield several benefits for your business such as finding new clients, understanding their needs, solving queries of the users, etc.
You have to identify the forums according to your niche and category. And after joining the discussion you can guide people and educate them about the niche. If your content adds value then they will surely be redirected to your website. Whenever you feel that people have started to understand you, you can post the backlinks to your sites or any else contact information.
10. Backlinks
Creating backlinks is the most crucial off-page SEO technique. These are the most considered ranking factor used by search engines. Search engines like Google will like to rank those domains which have more backlinks. Google’s algorithm also considers the relevancy of the link, which means if the backlink is coming from a higher domain authority website than yours then it will consider it relevant.
There are two types of links:
Organic links– People who put backlinks without any motive to promote a website, for example, a product user who has a positive remark towards your product.
Manufactured links– These are marketing links that have a motive to promote a website/business. This can be an owner, an employee, or a client of a company.
